Kiev Matwijcow serves as the Art Director at Full Beauty Brands/Swimsuitsforall, where he plays a pivotal role in shaping the visual identity and marketing strategies of the brand. With a robust background in both digital and print design, Kiev is instrumental in driving the creative...
Kiev Matwijcow serves as the Art Director at Full Beauty Brands/Swimsuitsforall, where he plays a pivotal role in shaping the visual identity and marketing strategies of the brand. With a robust background in both digital and print design, Kiev is instrumental in driving the creative vision behind the company's catalog campaigns. His expertise in catalog design and marketing collateral ensures that each project not only meets but exceeds industry standards, effectively engaging the target audience.
Under his leadership, the internal design team has flourished, benefiting from his collaborative approach and keen eye for detail. Kiev's role extends beyond traditional print design; as a member of the digital team, he actively contributes to the design and marketing of the e-commerce site, ensuring a seamless integration of visual elements that enhance user experience and drive sales. His proficiency in Adobe Creative Suite allows him to execute high-quality designs that resonate with consumers, while his skills in photo editing and creative direction elevate the overall aesthetic of the brand.
One of his key projects involved transitioning Swimsuitsforall from a solely web-based business to a more integrated marketing approach, which included the development of lookbooks and promotional materials that reflect the brand's commitment to inclusivity and body positivity. Kiev's ability to manage projects from concept development through to release showcases his strong project management skills, making him a valuable asset to the Full Beauty Brands team. For a closer look at his work and creative philosophy, visit his portfolio at www.magicowdesign.com.
