Kiersten Walker is a seasoned Senior Product Marketing Manager at Highspot, where she plays a pivotal role in driving customer marketing initiatives that enhance platform adoption, engagement, retention, and cross-sell opportunities. With over a decade of experience in B2B SaaS, cloud, and enterprise technology, Kiersten...
Kiersten Walker is a seasoned Senior Product Marketing Manager at Highspot, where she plays a pivotal role in driving customer marketing initiatives that enhance platform adoption, engagement, retention, and cross-sell opportunities. With over a decade of experience in B2B SaaS, cloud, and enterprise technology, Kiersten leverages her expertise to craft compelling narratives that resonate with diverse customer segments. Her strategic focus on mapping campaigns and content to every stage of the customer journey ensures that Highspot’s messaging is not only relevant but also impactful.
In her current role, Kiersten leads the charge in optimizing customer-facing teams and communication channels, including events, webinars, podcasts, and the Highspot Community. By employing data-driven insights, she effectively tailors marketing strategies that foster deeper connections with customers and drive meaningful engagement. Her proficiency in go-to-market strategies allows her to identify key opportunities for cross-selling, ensuring that customers are aware of the full suite of Highspot’s offerings.
Kiersten's skill set extends beyond traditional marketing; she is adept at utilizing tools like Airtable for project management and excels in social media engagement, allowing her to create vibrant, interactive campaigns that capture customer interest. Her leadership capabilities, combined with her ability to communicate in Spanish, enable her to connect with a broader audience and foster inclusivity within the marketing landscape. As a results-oriented professional, Kiersten is committed to delivering measurable outcomes that contribute to Highspot's overall success and customer satisfaction.
