Khalil Younes serves as the President of Global Category - Emerging at The Coca-Cola Company, where he plays a pivotal role in steering the company’s strategic initiatives in new and innovative categories. With a keen focus on the Alcohol Ready-To-Drink (ARTD) segment, Khalil is at...
Khalil Younes serves as the President of Global Category - Emerging at The Coca-Cola Company, where he plays a pivotal role in steering the company’s strategic initiatives in new and innovative categories. With a keen focus on the Alcohol Ready-To-Drink (ARTD) segment, Khalil is at the forefront of expanding Coca-Cola's portfolio to meet evolving consumer preferences and market demands. His leadership is characterized by a commitment to agile, networked organizations that foster collaboration across continents, enabling the company to swiftly adapt to the dynamic landscape of fast-moving consumer goods (FMCG).
Under Khalil's guidance, The Coca-Cola Company is not only exploring new product development avenues but is also enhancing its market research capabilities to better understand consumer behavior in emerging categories. His expertise in global strategy and international marketing is instrumental in identifying growth opportunities and deploying effective market planning initiatives. Khalil's approach emphasizes leveraging insights to drive innovation, ensuring that Coca-Cola remains competitive in a rapidly changing marketplace.
As a member of the Executive Leadership team, Khalil is dedicated to cultivating a culture of excellence and agility within the organization. His strategic vision and executive management skills are vital as the company navigates the complexities of launching new products in the ARTD space, ultimately contributing to Coca-Cola's long-term success and sustainability in the global beverage industry. Through his leadership, Khalil is not just shaping the future of The Coca-Cola Company but also redefining the consumer experience in the beverage sector.
