Kevin Susman is a dynamic force in the realm of commercial innovation, serving as the Branding Guy in Charge at Why Matters. With a robust background in strategic commercial innovation, Kevin specializes in guiding organizations through the intricate processes of brand and product optimization. His...
Kevin Susman is a dynamic force in the realm of commercial innovation, serving as the Branding Guy in Charge at Why Matters. With a robust background in strategic commercial innovation, Kevin specializes in guiding organizations through the intricate processes of brand and product optimization. His expertise lies in identifying Northstar objectives that align with market demands, ensuring that brands not only resonate with their target audiences but also achieve sustainable growth.
In his current role, Kevin develops and leads bespoke workshops tailored for executive leaders and business units, focusing on brand and communication strategy. These workshops are designed to empower teams to harness the power of innovative thinking and strategic execution, ultimately driving success in their go-to-market initiatives. His collaborative approach has made him a trusted advisor to an impressive roster of clients, including industry giants such as Starbucks, Nordstrom, Microsoft, Experian, and Google.
Kevin’s multifaceted skill set encompasses new media, content creation, and production management, allowing him to navigate the complexities of modern branding with ease. His experience in feature films and commercials further enriches his perspective, enabling him to craft compelling narratives that elevate brand identities. As a public speaker and workshop facilitator, Kevin engages audiences with insights that inspire action and foster a culture of innovation. Through his work, he continues to shape the future of branding, helping organizations not just to adapt, but to thrive in an ever-evolving marketplace.
