Kevin Richard is a performance-focused digital marketer currently serving as an eCommerce Web Analyst at the Liquor Control Board of Ontario (LCBO). With a robust background in digital marketing and analytics, Kevin leverages his expertise to navigate the complexities of the online ecosystem, driving impactful...
Kevin Richard is a performance-focused digital marketer currently serving as an eCommerce Web Analyst at the Liquor Control Board of Ontario (LCBO). With a robust background in digital marketing and analytics, Kevin leverages his expertise to navigate the complexities of the online ecosystem, driving impactful business results. His role is pivotal in the ongoing eCommerce renewal initiative, where he has successfully launched a new Adobe Analytics tracking methodology as part of LCBO's comprehensive website and mobile app redesign. This strategic re-platforming not only enhances user experience but also provides critical insights that empower the organization to optimize on-site sales effectively.
Kevin's contributions extend beyond technical implementations; he plays a crucial role in data enablement, delivering actionable insights to various digital stakeholders, including Content, Merchandising, and Product Management teams. His ability to synthesize data from diverse sources enables these teams to make informed decisions that align with LCBO's overarching digital strategy. With a strong foundation in SQL and data analysis, Kevin excels in translating complex data sets into clear, strategic recommendations that drive campaign performance and enhance customer engagement.
In addition to his analytical prowess, Kevin is well-versed in social media measurement and qualitative research, allowing him to assess the effectiveness of digital marketing initiatives comprehensively. His collaborative approach and commitment to continuous learning ensure that he remains at the forefront of industry trends, making him an invaluable asset to the LCBO's digital transformation journey. Through his work, Kevin not only supports the organization's immediate goals but also contributes to its long-term vision of becoming a leader in the eCommerce space.
