As the Vice President of Loyalty, Cards, Partnerships, and CRM at Sonesta Hotels, Kevin McCarthy plays a pivotal role in shaping the company’s customer engagement strategies and enhancing brand loyalty. With over two decades of experience in global marketing and loyalty programs, Kevin leads the...
As the Vice President of Loyalty, Cards, Partnerships, and CRM at Sonesta Hotels, Kevin McCarthy plays a pivotal role in shaping the company’s customer engagement strategies and enhancing brand loyalty. With over two decades of experience in global marketing and loyalty programs, Kevin leads the award-winning Sonesta Travel Pass Program, which has become a cornerstone of the company’s customer retention efforts. Under his leadership, the program has not only attracted a diverse customer base but also significantly increased repeat bookings and overall guest satisfaction.
Kevin's expertise extends to the development and management of the Sonesta Mastercard, a key initiative that integrates loyalty rewards with payment solutions, providing guests with a seamless experience that enhances their travel journeys. His strategic planning skills are complemented by a deep understanding of analytics, allowing him to leverage data-driven insights to optimize loyalty partnerships and CRM initiatives. This holistic approach has positioned Sonesta as a competitive player in the hospitality industry, particularly as the 8th largest hotel company in the United States, with a portfolio of 17 brands across 8 countries.
In addition to his strategic acumen, Kevin is a strong team leader and mentor, having successfully managed teams of up to 65 professionals. His commitment to talent development ensures that his team is not only equipped to execute complex marketing strategies but also empowered to innovate and drive results. With a focus on partnerships, product development, and event management, Kevin McCarthy continues to elevate Sonesta Hotels' brand presence and customer loyalty in an increasingly competitive market.
