As the Director of Data Strategy at Croud, Kevin Joyner plays a pivotal role in shaping the agency's approach to performance marketing, particularly in an era where data privacy and protection are paramount. Since joining Croud in August 2015, Kevin has leveraged his extensive background...
As the Director of Data Strategy at Croud, Kevin Joyner plays a pivotal role in shaping the agency's approach to performance marketing, particularly in an era where data privacy and protection are paramount. Since joining Croud in August 2015, Kevin has leveraged his extensive background in market research, digital media, and advertising to drive innovative strategies that enhance client outcomes. His expertise spans a wide array of disciplines, including quantitative research, media planning, and digital strategy, making him a versatile asset to the agency.
At Croud, Kevin spearheads agency, proposition, and product strategy across various services, ensuring that the agency remains at the forefront of industry trends and technological advancements. He conducts in-depth industry and adtech vendor research, allowing Croud to stay competitive and informed. His commitment to product testing and prototyping ensures that the agency's offerings are not only cutting-edge but also aligned with client needs and market demands.
In addition to his strategic responsibilities, Kevin is a specialist consultant on key projects, providing tailored insights that help clients navigate the complexities of digital marketing. He is also dedicated to education and training, empowering both clients and colleagues with the knowledge necessary to excel in a rapidly evolving landscape. His skills in SEO, online marketing, e-commerce, and social media marketing further enhance Croud's ability to deliver comprehensive solutions that drive measurable results.
Kevin's passion for business development and pitching has also contributed significantly to Croud's growth, positioning the agency as the Performance Marketing Agency of the Year. With a unique blend of creativity and analytical prowess, Kevin continues to push the boundaries of what is possible in performance marketing, ensuring that Croud remains a leader in the industry.
