As the President of Cannon Gray LLC, Kevin Gray leverages over three decades of experience in marketing science to drive innovative analytics solutions that empower organizations to make informed management decisions. At Cannon Gray, a leading marketing science and analytics firm, Kevin spearheads key projects...
As the President of Cannon Gray LLC, Kevin Gray leverages over three decades of experience in marketing science to drive innovative analytics solutions that empower organizations to make informed management decisions. At Cannon Gray, a leading marketing science and analytics firm, Kevin spearheads key projects that bridge the gap between data and actionable insights. His extensive expertise spans a myriad of product and service categories across more than 50 countries, allowing him to provide tailored analytics and consultation services that resonate with diverse markets.
Kevin's approach emphasizes that analytics and software are merely tools; the real value lies in how they are utilized to inform strategic decisions. Under his leadership, Cannon Gray collaborates with marketing research agencies, analytics firms, consultants, and ad agencies globally, delivering advanced analytics that enhance research design and market understanding. His proficiency in statistical modeling, predictive modeling, and survey research, combined with his command of tools such as R, Stata, EViews, and Mplus, enables him to craft robust analytical frameworks that drive business growth.
Key projects led by Kevin often involve complex research designs that integrate both qualitative and quantitative methodologies, ensuring a comprehensive understanding of market dynamics. By fostering a culture of collaboration and innovation, he empowers his team to explore new analytical horizons, ultimately helping clients navigate the intricacies of market research and make data-driven decisions that propel their brands forward. Kevin’s commitment to excellence in analytics not only enhances the capabilities of Cannon Gray but also positions the firm as a trusted partner in the ever-evolving landscape of marketing science.
