Kevin Frieh serves as the Market & Competitive Intelligence Program Manager at VelocityEHS, where he leverages his extensive expertise in B2B SaaS and technology product marketing to drive strategic growth initiatives. With a keen analytical mindset, Kevin excels in dissecting competitive landscapes and understanding buyer...
Kevin Frieh serves as the Market & Competitive Intelligence Program Manager at VelocityEHS, where he leverages his extensive expertise in B2B SaaS and technology product marketing to drive strategic growth initiatives. With a keen analytical mindset, Kevin excels in dissecting competitive landscapes and understanding buyer behavior, which enables him to craft effective marketing strategies that resonate with target audiences. His role is pivotal in ensuring that the sales team is equipped with actionable insights, as evidenced by his achievement of a "best-in-class" engagement with Klue, where 75% of sales stakeholders utilize competitive intelligence on a weekly basis.
In addition to his hands-on responsibilities, Kevin is also a mentee in the prestigious Game Changers Executive Mentorship Program. This opportunity allows him to refine his leadership skills and gain valuable insights from a seasoned industry leader, further enhancing his ability to contribute to VelocityEHS's growth. His proficiency in data analysis, customer insights, and secondary research positions him as a vital resource for forecasting market trends and identifying opportunities for innovation.
Kevin's passion for driving growth through data-driven strategies is complemented by his expertise in tools like Tableau, which he uses to visualize complex data sets and communicate findings effectively. By bringing an outside-in perspective to his work, he ensures that VelocityEHS remains agile and responsive to market dynamics, ultimately fostering a culture of continuous improvement and competitive advantage.
