As the Marketing Director at Shoreline Financial Group, Kerry Roderick plays a pivotal role in shaping the company’s outreach and engagement strategies within the insurance sector. With a keen focus on building robust relationships with Insurance Agents, Insurance Marketing Organizations (IMOs), and Managing General Agents...
As the Marketing Director at Shoreline Financial Group, Kerry Roderick plays a pivotal role in shaping the company’s outreach and engagement strategies within the insurance sector. With a keen focus on building robust relationships with Insurance Agents, Insurance Marketing Organizations (IMOs), and Managing General Agents (MGAs) nationwide, Kerry is instrumental in driving the recruitment of agents, wholesalers, and financial firms. Under his leadership, Shoreline has established itself as a frontrunner in the financial services landscape, offering an innovative suite of products that includes life insurance, health insurance, annuities, and Medicare supplements.
Kerry's expertise lies particularly in the realm of modern life insurance solutions, where he emphasizes the benefits of living benefits and term life insurance. His strategic approach not only enhances agent recruitment but also ensures that agents are equipped with the necessary tools and training to succeed. This includes comprehensive support in product knowledge, marketing materials, and pending case management, all designed to empower agents in their sales efforts.
In addition to his recruiting responsibilities, Kerry oversees various lead generation programs that are tailored to meet the diverse needs of agents and their clients. His commitment to concierge-level administrative services—from contracting to commission—ensures a seamless experience for all partners involved. By leveraging his extensive knowledge in health insurance and Medicare, Kerry is adept at navigating the complexities of the insurance market, making him a valuable asset to Shoreline Financial Group and its mission to deliver exceptional financial products and services.
