Kerry Reid serves as the Vice President of Global Channels at Safetrust Inc., where she plays a pivotal role in transforming the landscape of physical and logical access control. With a robust background as a Global Sales and Marketing Executive, Kerry is adept at driving...
Kerry Reid serves as the Vice President of Global Channels at Safetrust Inc., where she plays a pivotal role in transforming the landscape of physical and logical access control. With a robust background as a Global Sales and Marketing Executive, Kerry is adept at driving rapid revenue growth and profitability through strategic channel development. At Safetrust, she is dedicated to expanding the company’s partner ecosystem, empowering channel partners to deliver innovative solutions that modernize access control environments for clients across various industries.
Under Kerry’s leadership, key projects have focused on enhancing the touchless access experience that Safetrust offers, aligning with the evolving needs of the modern workplace. By leveraging her expertise in biometrics, virtualization, and networking, she has successfully introduced new products and opened new territories, ensuring that partners are equipped with the tools and knowledge necessary to thrive in a competitive market. Kerry’s strategic vision encompasses not only go-to-market strategies but also comprehensive marketing management, enabling partners to effectively engage customers and drive adoption of Safetrust’s cutting-edge solutions.
Kerry's commitment to building high-performing sales teams and fostering strong customer relations has resulted in documented successes that underscore her ability to navigate complex contract negotiations and business planning. As she continues to guide Safetrust’s channel initiatives, her focus remains on cultivating lasting partnerships that are integral to the company’s mission of delivering secure, integrated, and convenient access solutions for a diverse clientele.
