Kerry Gentry currently serves as the Advertising Operations Director at ANDMORE, formerly known as International Market Centers, where she brings over two decades of specialized experience in the tradeshow and events industry. In her role, Kerry is pivotal in executing multi-channel media and signage production,...
Kerry Gentry currently serves as the Advertising Operations Director at ANDMORE, formerly known as International Market Centers, where she brings over two decades of specialized experience in the tradeshow and events industry. In her role, Kerry is pivotal in executing multi-channel media and signage production, collaborating closely with the Marketing, Leasing, Operations, and Advertising Sales departments. Her extensive background in managing paid sponsorship advertising for 22 years has equipped her with a keen understanding of how to leverage brand standards effectively to enhance marketing messaging while adhering to budgetary constraints.
Kerry is particularly adept at developing innovative systems and strategies that streamline workflow efficiency, reduce expenses, and drive revenue growth. Her expertise in operational strategy and team management allows her to lead cross-functional teams with a focus on achieving organizational objectives. She excels in vendor management and budget oversight, ensuring that all projects align with financial goals while maintaining high-quality standards.
One of her key projects at ANDMORE involves the integration of advanced data analytics into advertising operations, enabling more informed decision-making and optimizing campaign performance. By utilizing her skills in spreadsheets and expense management, Kerry has successfully implemented processes that not only enhance productivity but also foster a culture of accountability within her team. Her commitment to continuous improvement and her ability to communicate effectively across departments make her an invaluable asset to ANDMORE, as she navigates the complexities of the tradeshow landscape and drives impactful advertising initiatives.
