Kerrie Muskens serves as the General Manager of Marketing and Communications at Goodman Group (ASX: GMG), where she plays a pivotal role in shaping the brand and reputation of the organization across Australia. With 25 years of extensive experience in marketing and corporate affairs, Kerrie...
Kerrie Muskens serves as the General Manager of Marketing and Communications at Goodman Group (ASX: GMG), where she plays a pivotal role in shaping the brand and reputation of the organization across Australia. With 25 years of extensive experience in marketing and corporate affairs, Kerrie has honed her expertise in strategic communications, stakeholder engagement, and public relations, making her a key asset to the Senior Leadership team. Reporting directly to the CEO of Goodman Australia, she is responsible for establishing and executing comprehensive marketing strategies that align with the company's growth objectives.
Under her leadership, the Australian Marketing team has successfully implemented innovative communication initiatives that enhance employee engagement and foster a culture of trust among customers and stakeholders. Kerrie's strategic approach encompasses not only traditional marketing but also change management and issues management, ensuring that Goodman remains agile and responsive to the dynamic market landscape.
Key projects led by Kerrie include the development of integrated marketing campaigns that highlight Goodman’s commitment to sustainability and innovation in logistics and industrial property. Her ability to navigate complex corporate environments and build strong relationships has been instrumental in driving new business development and securing sponsorship opportunities that elevate the Goodman brand. As a thought leader in the industry, Kerrie continues to leverage her skills to position Goodman as a trusted partner in the logistics sector, ultimately contributing to the company’s ongoing success and reputation as a leader in the Australian market.
