Keren-Or Reiss currently serves as Product Lead at Cash App, following the strategic acquisition of Afterpay by Block for $29 billion. In this pivotal role, Keren-Or is at the forefront of integrating Afterpay’s innovative payment solutions with Cash App’s robust financial services, creating a seamless...
Keren-Or Reiss currently serves as Product Lead at Cash App, following the strategic acquisition of Afterpay by Block for $29 billion. In this pivotal role, Keren-Or is at the forefront of integrating Afterpay’s innovative payment solutions with Cash App’s robust financial services, creating a seamless and enriched shopping experience for users. Leading a dynamic team of Product Managers and Product Operations professionals, Keren-Or is focused on enhancing user engagement through advanced search capabilities and personalized shopping experiences that cater to the evolving needs of consumers in the e-commerce and fintech landscapes.
With over a decade of experience in e-commerce, fintech, and personalization, Keren-Or has a proven track record of delivering record revenue and profit while ensuring exceptional user experiences. Her expertise in strategy and management is complemented by a deep understanding of consumer insights and competitive analysis, which she leverages to drive product development and innovation. Keren-Or is passionate about cultivating a collaborative culture that promotes growth and creativity, empowering her team to push boundaries and explore new ideas.
Key projects under her leadership include the integration of Afterpay’s services into Cash App, enhancing the platform’s capabilities to facilitate smoother transactions and improve customer satisfaction. By focusing on brand development and business growth, Keren-Or is not only shaping the future of digital payments but also setting new standards for user experience in the fintech space. Her commitment to fostering an environment of innovation positions her as a leader in the industry, driving forward-thinking solutions that resonate with today’s consumers.
