Keren Atkinson serves as the Chief Marketing Officer at Madison Commercial Real Estate Services, LLC (MCRES), where she leverages over 20 years of extensive experience in strategic marketing and leadership to drive impactful initiatives across the organization. Since her promotion from Director of Marketing in...
Keren Atkinson serves as the Chief Marketing Officer at Madison Commercial Real Estate Services, LLC (MCRES), where she leverages over 20 years of extensive experience in strategic marketing and leadership to drive impactful initiatives across the organization. Since her promotion from Director of Marketing in 2012, Keren has been instrumental in shaping the marketing landscape for MCRES, a multi-national firm specializing in financial, transactional, and management services for REITs, investment banks, and real estate investors. Under her guidance, the marketing team has successfully executed multi-million-dollar campaigns that resonate with enterprise customers and C-level executives, showcasing her ability to align marketing strategies with overarching business goals.
Keren's expertise lies in identifying and capitalizing on opportunities within untapped or underperforming markets, enabling MCRES to enhance its brand architecture and expand its reach. She oversees a global staff of creative professionals, fostering a collaborative environment that cultivates diverse brands and innovative marketing solutions. Her strategic approach to online marketing and corporate communications has not only elevated the company’s visibility but also strengthened its employer branding, making MCRES an attractive destination for top talent in the real estate sector.
Key projects under Keren's leadership include the development of comprehensive marketing management frameworks and the implementation of targeted newsletters and blog marketing strategies that engage stakeholders and drive brand loyalty. With a keen eye for market trends and a commitment to excellence, Keren Atkinson continues to position Madison Commercial Real Estate Services as a leader in the competitive landscape of commercial and residential property management.
