Keone Ewe currently serves as the Head of Marketing Operations at AWS China, where he plays a pivotal role in driving the company’s growth through strategic marketing initiatives and operational excellence. With a keen focus on self-critique and continuous improvement, Keone has successfully managed end-to-end...
Keone Ewe currently serves as the Head of Marketing Operations at AWS China, where he plays a pivotal role in driving the company’s growth through strategic marketing initiatives and operational excellence. With a keen focus on self-critique and continuous improvement, Keone has successfully managed end-to-end marketing operations, which includes meticulous planning, human capital and budget management, and vendor oversight. His expertise in vendor management has been instrumental in establishing strong partnerships that enhance AWS's market presence in the competitive landscape of cloud services.
One of Keone's key projects has been the integration of marketing technology (Martech) systems, which has streamlined processes and improved lead management significantly. By leveraging data-driven insights and advanced reporting and analytics, he has been able to scale operational support by an impressive 100% over the past two years. This growth not only reflects his adeptness in business-to-business (B2B) marketing but also showcases his ability to align marketing strategies with overarching business goals.
In addition to his technical skills, Keone is a proficient people manager, fostering a collaborative environment that encourages innovation and accountability among his team. His multilingual capabilities further enhance his effectiveness in navigating the diverse market dynamics of China. Through his strategic vision and operational acumen, Keone Ewe continues to position AWS China as a leader in the cloud computing space, driving impactful marketing campaigns that resonate with clients and stakeholders alike.
