Kenny Matsena serves as the National Visual Implementations Manager at Markham 1873, where he plays a pivotal role in shaping the brand's visual merchandising strategy across multiple retail locations. With extensive experience in the apparel, footwear, homeware, and fashion industries, Kenny has honed his skills...
Kenny Matsena serves as the National Visual Implementations Manager at Markham 1873, where he plays a pivotal role in shaping the brand's visual merchandising strategy across multiple retail locations. With extensive experience in the apparel, footwear, homeware, and fashion industries, Kenny has honed his skills in sourcing, project management, and visual merchandising, making him a key asset to the organization. His current responsibilities involve aligning the visual merchandising (VM) strategy with operational, marketing, and overall business objectives, ensuring that every aspect of the customer experience is meticulously crafted to drive sales and enhance brand loyalty.
One of Kenny's key projects includes the development of innovative visual concepts that not only entice customers into stores but also create immersive shopping experiences that resonate with the brand's identity. By leveraging his expertise in trend analysis and interior architecture, he designs captivating window displays and store layouts that effectively showcase products while maximizing foot traffic and conversion rates. Additionally, Kenny is committed to imparting knowledge and fostering communication among team members and external partners, ensuring that best practices in visual merchandising are consistently applied across all platforms.
Kenny's passion for the retail world is evident in his proactive approach to driving results and managing inventory effectively. He utilizes tools such as MS Teams for collaboration and social media for trend monitoring, allowing him to stay ahead of industry shifts and consumer preferences. His multifaceted skill set, combined with his dedication to creating compelling visual narratives, positions him as a leader in the retail sector, continually pushing the boundaries of what visual merchandising can achieve.
