Kenny Lau serves as the Chief Product Officer at Undertone by Perion, where he leverages over 17 years of extensive experience in the AdTech industry to drive innovation and growth. In his current role, Kenny is at the forefront of shaping the product vision and...
Kenny Lau serves as the Chief Product Officer at Undertone by Perion, where he leverages over 17 years of extensive experience in the AdTech industry to drive innovation and growth. In his current role, Kenny is at the forefront of shaping the product vision and roadmap, leading both Product and Engineering teams to deliver cutting-edge solutions that meet the evolving demands of the digital advertising landscape. His expertise spans a wide array of strategic product areas, including Omni-Channel marketing, Dynamic Creative Offerings, and advanced AI and machine learning applications.
Kenny's leadership is pivotal in navigating the complexities of addressability in a cookieless world, implementing solutions such as SORT, Google Privacy Sandbox, RampID, UID, and ID5. His commitment to harnessing big data and audience predictive modeling enables Undertone to deliver personalized and effective advertising experiences across various channels, including Connected TV (CTV), audio, and Digital Out-Of-Home (DOOH).
Under his guidance, key projects have emerged that not only enhance the company's product suite but also position Undertone as a leader in emerging channels and cloud infrastructure. Kenny's strategic planning and agile methodologies ensure that the product development process is both efficient and aligned with market needs, driving commercialization and business development initiatives that contribute to the company's bottom line. With a robust skill set that includes artificial intelligence, web analytics, and project management, Kenny Lau continues to redefine the possibilities within the AdTech space, making a significant impact on the industry's future.
