Kenneth Rustad serves as the Partner and Sales Director Worldwide at Fluid Audio, where he leverages his extensive expertise in IT, musical instruments (MI), and consumer retail to drive the company’s global sales and marketing initiatives. With a keen understanding of the intricacies of these...
Kenneth Rustad serves as the Partner and Sales Director Worldwide at Fluid Audio, where he leverages his extensive expertise in IT, musical instruments (MI), and consumer retail to drive the company’s global sales and marketing initiatives. With a keen understanding of the intricacies of these industries, Kenneth is adept at identifying new channels and establishing strategic distribution partnerships that enhance Fluid Audio's market presence. His structured and orderly approach to sales management ensures that resources are effectively coordinated across various regions, leading to streamlined operations and improved outcomes.
At Fluid Audio, Kenneth is at the forefront of key projects that focus on delivering high-quality, affordable studio gear that meets the demands of both amateur and professional audio engineers. His commitment to exceptional price-performance ratios has positioned Fluid Audio as a competitive player in the market, attracting a diverse clientele. Kenneth's strong negotiation skills and ability to conduct thorough competitive analysis enable him to craft pricing strategies that not only enhance profitability but also resonate with customers seeking value.
In addition to his sales acumen, Kenneth excels in team leadership, fostering a collaborative environment that empowers his team to achieve ambitious sales targets. His proficiency in forecasting and P&L management further supports Fluid Audio's strategic objectives, ensuring sustainable growth and profitability. As Kenneth continues to navigate the evolving landscape of the audio equipment industry, his focus on delivering outstanding results remains unwavering, making him an invaluable asset to Fluid Audio and its mission to provide exceptional sound solutions.
