Kenisa P. is a highly regarded Vice President and Director of Ad Tech at Starcom, where she has made significant strides in enhancing the efficiency and effectiveness of digital advertising strategies. With over 16 years of extensive experience in online advertising, Kenisa has honed her...
Kenisa P. is a highly regarded Vice President and Director of Ad Tech at Starcom, where she has made significant strides in enhancing the efficiency and effectiveness of digital advertising strategies. With over 16 years of extensive experience in online advertising, Kenisa has honed her expertise in ad campaign setup and management, ensuring that every project is executed flawlessly from inception to completion. Her current role involves leading a dynamic team of ten ad tech specialists dedicated to managing the intricate landscape of digital media for Samsung’s US account.
Under her leadership, the Ad Tech Team has tripled in size, reflecting her commitment to building a robust infrastructure that supports innovative advertising solutions. Kenisa's team is adept at tagging media across various platforms, including Desktop and Mobile Display, Online Video, Programmatic, and Social channels. By leveraging advanced tools like DCM and Innovid, they provide comprehensive paid media tracking that encompasses impressions, clicks, and conversion tags within Tealium.
Kenisa's proficiency in technologies such as VAST, JavaScript, and DART for Publishers, combined with her strategic approach to team management and solution implementation, positions her as a thought leader in the ad tech space. Her ability to document processes meticulously ensures that best practices are maintained and knowledge is shared across the organization, fostering an environment of continuous improvement. As she navigates the ever-evolving digital landscape, Kenisa remains committed to driving results and delivering exceptional value to clients, making her an invaluable asset to Starcom and the broader advertising community.
