Kendra Calhoun serves as the Senior Vice President of Marketing, Communications, Public Relations, and Digital Experience at Avera Health, where she plays a pivotal role in shaping the organization’s strategic direction in an increasingly competitive healthcare landscape. With a rich background in healthcare leadership that...
Kendra Calhoun serves as the Senior Vice President of Marketing, Communications, Public Relations, and Digital Experience at Avera Health, where she plays a pivotal role in shaping the organization’s strategic direction in an increasingly competitive healthcare landscape. With a rich background in healthcare leadership that spans various sectors—including health systems, academic institutions, and health insurance—Kendra brings a multifaceted perspective to her role. She is particularly adept at leveraging her expertise in digital strategy and consumer engagement to enhance Avera's market positioning.
In her current capacity, Kendra is the chief marketplace strategist, focusing on deepening relationships with patients, members, employees, and the broader community. She leads key initiatives aimed at identifying and addressing the evolving needs and expectations of healthcare consumers. By fostering a culture of consumer-centricity, Kendra is instrumental in evolving Avera’s capabilities to deliver consistent, digitally enabled experiences that not only attract but also retain patients and members. Her leadership in marketing and public relations ensures that Avera Health remains at the forefront of community outreach and engagement, effectively communicating its mission and values.
Kendra's strategic vision is complemented by her strong analytical and operational skills, which enable her to implement data-driven approaches to decision-making. She is also deeply involved in fundraising and community development efforts, ensuring that Avera Health continues to thrive as a nonprofit organization dedicated to improving health outcomes. Through her innovative programs and initiatives, Kendra Calhoun exemplifies the intersection of healthcare and digital transformation, positioning Avera Health as a leader in delivering exceptional patient experiences.
