Ken Zachmann is a seasoned leader in the MarTech and AdTech industries, currently serving as the Head of Publisher Partnerships at Lotame. With over 20 years of extensive experience, Ken plays a pivotal role in shaping the company's approach to collaboration solutions within the publisher...
Ken Zachmann is a seasoned leader in the MarTech and AdTech industries, currently serving as the Head of Publisher Partnerships at Lotame. With over 20 years of extensive experience, Ken plays a pivotal role in shaping the company's approach to collaboration solutions within the publisher and media landscape. His expertise lies in developing strategic partnerships that not only enhance Lotame’s market presence but also drive innovation in data collaboration technologies.
In his current role, Ken is responsible for overseeing the creation and execution of go-to-market strategies that empower publishers to leverage Lotame’s cutting-edge data solutions. He is instrumental in identifying key opportunities for growth and innovation, ensuring that publishers can effectively utilize data modeling and behavioral targeting to optimize their advertising efforts. His deep understanding of vendor negotiation and partnership development allows him to forge strong relationships with stakeholders, enhancing the overall value proposition for Lotame's clients.
Ken's commitment to emotional intelligence in his leadership style fosters a collaborative environment where ideas can flourish. He is passionate about public relations and online marketing, continuously seeking novel ways to engage with the media landscape. By championing Lotame's collaboration solutions, Ken not only elevates the company's profile but also empowers publishers to navigate the complexities of the digital advertising ecosystem with confidence and agility. His vision and strategic insight are vital as Lotame continues to innovate and lead in the ever-evolving world of data-driven marketing.
