Ken Woodward currently serves as the Division Sales Trainer for the New England region at The Boston Beer Company, where he plays a pivotal role in enhancing the capabilities of management teams across the division. With a focus on employee development, Ken has been instrumental...
Ken Woodward currently serves as the Division Sales Trainer for the New England region at The Boston Beer Company, where he plays a pivotal role in enhancing the capabilities of management teams across the division. With a focus on employee development, Ken has been instrumental in crafting comprehensive training curriculums that empower teams to excel in key account development and demand planning. His pragmatic leadership style fosters a culture of transparency and accountability, enabling cross-functional collaboration that drives exceptional business outcomes.
One of Ken's notable achievements includes his integral involvement in the company-wide launch of Salesforce CRM. By streamlining processes and enhancing productivity through this user-friendly platform, he has positioned the New England Division to leverage data-driven insights for improved market planning and performance motivation. As a Subject Matter Expert (SME) in sales coaching and business-to-business (B2B) strategies, Ken is dedicated to equipping teams with the skills necessary to navigate the complexities of the consumer packaged goods (CPG) industry.
In his role, Ken collaborates closely with the leadership team to develop annual plans and go-to-market strategies that align with The Boston Beer Company's vision for growth. His expertise in financial analysis and P&L management further enhances his ability to drive strategic initiatives that not only meet but exceed sales targets. Through his commitment to fostering strong client relations and developing high-performing teams, Ken Woodward continues to make a significant impact on the success of The Boston Beer Company in the competitive beverage landscape.
