Ken Pecca is a seasoned Marketing Operations Leader currently serving as the Senior Director of Customer Relationship Management (CRM) at Forbes Advisor. With a robust background in marketing automation and customer relationship marketing, Ken has consistently demonstrated his ability to drive measurable results in the...
Ken Pecca is a seasoned Marketing Operations Leader currently serving as the Senior Director of Customer Relationship Management (CRM) at Forbes Advisor. With a robust background in marketing automation and customer relationship marketing, Ken has consistently demonstrated his ability to drive measurable results in the competitive landscape of the marketing and advertising industry. His strategic vision and hands-on approach have been instrumental in launching successful CRM email go-to-market strategies that not only achieve a remarkable six-month break-even ROI but also generate over $1 million in revenue in the first year.
At Forbes Advisor, Ken leads the development and execution of data-driven CRM campaigns and customer journeys, ensuring that every initiative aligns seamlessly with broader business objectives. His expertise in customer persona development allows him to create targeted marketing strategies that enhance customer engagement and retention. Ken's leadership extends beyond project execution; he is deeply committed to mentoring and nurturing talent within his team, taking pride in the success of those he has guided throughout their careers.
His diverse skill set encompasses software as a service (SaaS), business development, and budget management, enabling him to effectively oversee multi-channel marketing initiatives. Ken's proficiency in corporate branding and communications programs further enhances his capability to deliver impactful marketing solutions. As he continues to innovate and lead at Forbes Advisor, Ken Pecca remains a pivotal figure in shaping the future of CRM strategies within the industry, driving growth and fostering lasting customer relationships.
