Ken Marks serves as the Director of Investment Products Pricing & Strategy at Bank of America Merrill Lynch, where he plays a pivotal role in shaping the pricing strategies for the Investment Products group within Global Wealth and Investment Management (GWIM). With a robust background...
Ken Marks serves as the Director of Investment Products Pricing & Strategy at Bank of America Merrill Lynch, where he plays a pivotal role in shaping the pricing strategies for the Investment Products group within Global Wealth and Investment Management (GWIM). With a robust background in financial analysis and strategic financial planning, Ken is adept at navigating the complexities of managed accounts platforms and advisor compensation structures. His expertise lies in developing innovative pricing strategies that not only enhance profitability but also align with the evolving needs of clients and advisors in the wealth management sector.
In his current role, Ken supports all facets of pricing strategy, leveraging his deep understanding of financial services to drive competitive advantage in the marketplace. He is instrumental in analyzing market trends and client behaviors, ensuring that the pricing models reflect both the value delivered to clients and the strategic objectives of the organization. His work involves close collaboration with cross-functional teams to implement pricing initiatives that optimize revenue while maintaining a strong focus on client satisfaction.
Ken’s strategic mindset and analytical skills are complemented by his extensive experience in banking and investment advisory, allowing him to craft solutions that resonate with the diverse needs of clients. His commitment to excellence in pricing strategy not only positions Bank of America Merrill Lynch as a leader in the wealth management industry but also reinforces the firm’s dedication to delivering exceptional value to its clients. Through his leadership, Ken continues to drive innovation and efficiency in investment product pricing, ensuring that the firm remains at the forefront of the financial services landscape.
