Ken Dec is a seasoned marketing strategist and entrepreneur, currently serving as the Fractional Chief Marketing Officer (CMO) for various B2B brands at different stages of growth. As the Founder and CEO of Grow, Ken leverages his extensive expertise in brand repositioning, demand generation, and...
Ken Dec is a seasoned marketing strategist and entrepreneur, currently serving as the Fractional Chief Marketing Officer (CMO) for various B2B brands at different stages of growth. As the Founder and CEO of Grow, Ken leverages his extensive expertise in brand repositioning, demand generation, and digital marketing strategy to help companies navigate the complexities of the U.S. market while expanding their global footprint. His unique approach combines a deep understanding of sales enablement and product launch dynamics with a focus on operationalizing marketing functions to drive measurable results.
One of Ken's notable achievements includes taking a groundbreaking diagnostics technology from pre-prototype to market launch and eventual exit within a single year. This rapid transformation showcases his ability to synthesize innovative ideas with practical execution, a skill that has proven invaluable in his work with non-U.S. firms aiming to establish a strong presence in the competitive U.S. landscape. Additionally, Ken has successfully repositioned a leading supply chain SaaS company from a product-centric to a platform-oriented brand, enhancing its market perception and driving growth.
Ken's expertise extends to the development and launch of disruptive healthcare initiatives, including a direct-to-patient healthcare plan brand that challenges traditional models. His proficiency in digital marketing, particularly in account-based marketing (ABM), equips him to design and implement effective demand generation strategies tailored to the unique needs of each client. With a strong foundation in strategic partnerships and public relations, Ken Dec continues to empower B2B brands to achieve sustainable growth and operational excellence in an ever-evolving marketplace.
