Kelsey Johnson serves as the Vice President and Head of the Financial Services Industry Practice at Primacy, where she leverages her extensive expertise in brand strategy and marketing to drive transformative growth for clients in banking, insurance, and wealth management. With a keen understanding of...
Kelsey Johnson serves as the Vice President and Head of the Financial Services Industry Practice at Primacy, where she leverages her extensive expertise in brand strategy and marketing to drive transformative growth for clients in banking, insurance, and wealth management. With a keen understanding of the complexities of the financial landscape, Kelsey leads strategic planning initiatives that empower brands to navigate challenges and seize opportunities in an increasingly competitive market. Her approach is rooted in the belief that smart consumer insights, combined with innovative creative tension, yield the most compelling marketing solutions.
At Primacy, Kelsey has spearheaded key projects that focus on developing rich, immersive digital experiences designed to engage consumers effectively. By utilizing advanced techniques in user profiling and retargeting, she ensures that brands not only reach their target audiences but also foster lasting relationships that drive loyalty and growth. Her proficiency in product marketing and brand development has been instrumental in launching successful campaigns for notable clients, including Verizon and Anheuser-Busch, where she has consistently delivered breakthrough creative across the full marketing mix.
Kelsey’s skill set extends to email marketing and event planning, allowing her to create integrated strategies that resonate with diverse consumer segments. By harnessing tools like Google Analytics, she continually refines her approach, ensuring that every initiative is data-driven and results-oriented. As a thought leader in the financial services sector, Kelsey Johnson is committed to pushing the boundaries of traditional marketing, helping brands not only meet but exceed their growth objectives in a rapidly evolving digital landscape.
