Kelsey Carstens is an accomplished email and SMS marketing specialist currently honing her skills at Backlinko as a dedicated student. With an impressive track record of generating over $100 million in sales for e-commerce brands within just two years, Kelsey has established herself as a...
Kelsey Carstens is an accomplished email and SMS marketing specialist currently honing her skills at Backlinko as a dedicated student. With an impressive track record of generating over $100 million in sales for e-commerce brands within just two years, Kelsey has established herself as a formidable force in the digital marketing landscape. Her expertise lies in leveraging data analytics to drive impactful marketing campaigns that resonate with customers and enhance brand loyalty.
At Backlinko, Kelsey is actively engaged in key projects that focus on optimizing email and SMS marketing strategies. She utilizes her proficiency in web analytics and tools like Google Analytics to dissect campaign performance, identify trends, and refine communication tactics. This analytical approach not only informs her marketing decisions but also empowers her to craft personalized customer experiences that lead to higher conversion rates. Recently, Kelsey has taken her commitment to data-driven marketing a step further by enrolling in the Analytics Academy, where she is deepening her understanding of data interpretation and application.
In addition to her marketing acumen, Kelsey brings a diverse skill set that includes social media advertising, Instagram marketing, and event planning, making her a versatile asset in any marketing team. Her background as an ACE Certified Personal Trainer also informs her understanding of the fitness industry, allowing her to create targeted campaigns that resonate with health-conscious consumers. As she continues to expand her knowledge and expertise, Kelsey Carstens is poised to make significant contributions to the evolving landscape of digital marketing.
