As the Vice President of Client Strategy at Influence Central, Kelly Palmisano plays a pivotal role in shaping the strategic direction of integrated communications and business development initiatives. With a keen focus on delivering innovative social media and digital campaigns, Kelly collaborates closely with a...
As the Vice President of Client Strategy at Influence Central, Kelly Palmisano plays a pivotal role in shaping the strategic direction of integrated communications and business development initiatives. With a keen focus on delivering innovative social media and digital campaigns, Kelly collaborates closely with a diverse portfolio of over 200 national brands each year. Her expertise lies in crafting dynamic influencer campaigns that not only resonate with target audiences but also drive meaningful return on investment (ROI).
Kelly’s approach is deeply rooted in the belief that creativity and strategy must coexist to achieve optimal business outcomes. She excels in strategic planning and digital strategy, leveraging her extensive knowledge in public relations and brand development to elevate brand awareness and corporate communications for her clients. By engaging targeted influencers as passionate brand advocates, she ensures that campaigns are not only authentic but also impactful, fostering genuine connections between brands and consumers.
Key projects under Kelly’s leadership have included the launch of consumer brands and the execution of word-of-mouth campaigns that harness the power of social media. Her ability to brainstorm and pitch compelling strategies has positioned Influence Central as a leader in the industry, known for its cutting-edge approaches to marketing and strategic communications. With a collaborative mindset, Kelly continues to drive success for her clients, ensuring that their narratives are not only heard but also embraced in a crowded digital landscape.
