As the Senior Director of the Global Sysco Brand Portfolio, Kelly Marx plays a pivotal role in shaping the strategic direction of an $18 billion portfolio comprising 30 proprietary foodservice brands. With a wealth of experience in marketing and sales, Kelly leverages her expertise in...
As the Senior Director of the Global Sysco Brand Portfolio, Kelly Marx plays a pivotal role in shaping the strategic direction of an $18 billion portfolio comprising 30 proprietary foodservice brands. With a wealth of experience in marketing and sales, Kelly leverages her expertise in brand management and P&L oversight to drive both top and bottom-line growth. Since stepping into this role in April 2023, she has spearheaded a comprehensive master-brand repositioning initiative aimed at enhancing brand equity and aligning the portfolio with evolving market demands.
Under Kelly's leadership, the center of excellence for the global brand portfolio has flourished, focusing on brand stewardship, adherence to brand standards, and innovative packaging design. Her strategic vision not only emphasizes the importance of building robust brand architecture but also ensures that each brand within the portfolio is effectively commercialized to meet the needs of diverse customer segments. Kelly's adeptness in competitive analysis and shopper marketing allows her to identify emerging trends and consumer preferences, enabling Sysco to maintain its competitive edge in the dynamic foodservice industry.
Her commitment to fostering collaboration across teams has resulted in impactful marketing communications that resonate with both operators and consumers. By integrating her deep understanding of consumer products with her strategic acumen, Kelly Marx continues to drive Sysco's mission forward, ensuring that its brands not only meet but exceed the expectations of the marketplace.
