As the Regional Business Director at Wunderman Thompson, Kelly Leong brings a wealth of expertise in digital and integrated-media marketing, driving impactful brand communications for some of the world's most recognizable brands. With a proven track record in managing high-profile accounts, Kelly currently leads the...
As the Regional Business Director at Wunderman Thompson, Kelly Leong brings a wealth of expertise in digital and integrated-media marketing, driving impactful brand communications for some of the world's most recognizable brands. With a proven track record in managing high-profile accounts, Kelly currently leads the regional business for Friesland Campina, overseeing the strategic marketing initiatives for Friso and Frisian Flag across key markets including China, Vietnam, Hong Kong, and Indonesia. Her role involves crafting comprehensive marketing strategies that resonate with diverse consumer segments while ensuring brand consistency and excellence in execution.
Kelly's extensive experience spans various sectors, including finance, technology, consumer lifestyle, and hospitality, having successfully collaborated with industry giants such as HSBC, Microsoft, IKEA, and Marriott International. This diverse background equips her with a unique perspective on integrated brand marketing and account management, enabling her to navigate complex client landscapes and deliver tailored solutions that drive brand growth and engagement.
Her skills in luxury brand positioning, online advertising, and CRM are instrumental in developing innovative campaigns that leverage digital strategies to enhance customer experiences and foster brand loyalty. Kelly's client presentation acumen and strategic insight ensure that she effectively communicates the value proposition of her clients, ultimately leading to successful partnerships and measurable results. As she continues to lead transformative projects at Wunderman Thompson, Kelly remains passionate about pushing the boundaries of advertising and marketing, striving to create compelling narratives that connect brands with their audiences in meaningful ways.
