Kelly Kaye serves as the Marketing Director and Integrated Brand Team Leader for US Oncology at AbbVie, where she leverages over 15 years of extensive experience in strategic healthcare marketing. In her current role, Kelly is pivotal in shaping the healthcare professional (HCP) on-market and...
Kelly Kaye serves as the Marketing Director and Integrated Brand Team Leader for US Oncology at AbbVie, where she leverages over 15 years of extensive experience in strategic healthcare marketing. In her current role, Kelly is pivotal in shaping the healthcare professional (HCP) on-market and pipeline indication strategies, ensuring that AbbVie’s oncology portfolio not only meets the evolving needs of patients but also aligns with market dynamics. Her expertise in market research and customer insights allows her to craft data-driven marketing strategies that resonate with healthcare providers and ultimately enhance patient outcomes.
Under Kelly's leadership, key projects have included the development of comprehensive marketing campaigns that integrate qualitative research and competitive analysis, providing a holistic view of the oncology landscape. By utilizing her skills in proposal writing and account management, she has successfully fostered strong relationships with key stakeholders, driving client development initiatives that amplify AbbVie’s presence in the oncology sector.
Kelly’s adaptability and agility in navigating the complexities of the healthcare environment are complemented by her commitment to purpose-driven leadership. She believes that the most effective way to achieve results is through action, a philosophy that has guided her in implementing innovative marketing tactics that are responsive to the voice of the customer. As she continues to lead her team with a focus on strategic insights and impactful execution, Kelly remains dedicated to advancing AbbVie’s mission of delivering transformative therapies to patients battling cancer.
