As the Sr. Director of Marketing Operations at Epicor Software, Kelly Greenwalt leverages over 20 years of B2B marketing expertise to drive transformative initiatives that enhance operational efficiency and revenue growth. Leading a diverse team of 60+ specialized marketers, Kelly orchestrates a comprehensive approach across...
As the Sr. Director of Marketing Operations at Epicor Software, Kelly Greenwalt leverages over 20 years of B2B marketing expertise to drive transformative initiatives that enhance operational efficiency and revenue growth. Leading a diverse team of 60+ specialized marketers, Kelly orchestrates a comprehensive approach across Global Marketing functions, focusing on technology integration, automation, and analytics. Her leadership has been pivotal in navigating significant brand updates and spearheading digital transformation projects that align with Epicor's strategic vision.
Under Kelly's guidance, her team has successfully executed multiple Marketing Automation Platform (MAP) migrations and implemented cutting-edge technologies that streamline processes and optimize marketing spend. Her deep understanding of revenue operations and pipeline optimization allows her to create robust frameworks that not only improve lead entry and project management but also enhance overall demand generation efforts.
Kelly's expertise in M&A process integration has been instrumental in ensuring seamless transitions during acquisitions, allowing for the effective alignment of marketing strategies with broader business objectives. Her commitment to fostering a culture of collaboration and innovation empowers her team to deliver high-impact marketing campaigns that resonate with target audiences. By continuously refining marketing strategies and leveraging data-driven insights, Kelly Greenwalt is not just a leader but a catalyst for change within Epicor, driving the organization towards sustained growth and market leadership.
