As Co-Founder and Chief Innovation Officer at Blink, Kelly Franznick leverages his extensive expertise in user-centered design and human behavior to drive transformative product development for a diverse array of clients, including industry giants like Apple, Google, Amazon, and Microsoft. With a foundation rooted in...
As Co-Founder and Chief Innovation Officer at Blink, Kelly Franznick leverages his extensive expertise in user-centered design and human behavior to drive transformative product development for a diverse array of clients, including industry giants like Apple, Google, Amazon, and Microsoft. With a foundation rooted in his childhood experiences in Tucson, Arizona, where he witnessed the intricate relationship between design and functionality in his parents' passive solar home, Kelly has cultivated a lifelong passion for creating meaningful and impactful design solutions.
At Blink, he has spearheaded numerous key projects that exemplify the firm’s commitment to evidence-driven design®. By integrating insights from psychology with cutting-edge technology, Kelly and his team deliver innovative design solutions that resonate with users on a profound level. His work in digital health and artificial intelligence has positioned Blink at the forefront of emerging trends, allowing the firm to craft products that not only meet user needs but also enhance overall user experiences.
Kelly’s proficiency in prototyping, survey design, and heuristic evaluation ensures that every project is grounded in a deep understanding of user interactions and behaviors. His strategic vision and design strategy expertise have been instrumental in guiding startups and established companies alike through the complexities of user experience and interface design. As a thought leader in the industry, Kelly continues to push the boundaries of what is possible in product design, fostering an environment of innovation that inspires both his team and clients to create products that people not only use but also love and remember.
