As the Chief Marketing Officer at PayIt, Kelly Davisfelner is at the forefront of transforming how state and local government agencies engage with their residents through innovative digital payment solutions. With a robust background in B2B SaaS marketing, Kelly leverages her expertise in strategic planning...
As the Chief Marketing Officer at PayIt, Kelly Davisfelner is at the forefront of transforming how state and local government agencies engage with their residents through innovative digital payment solutions. With a robust background in B2B SaaS marketing, Kelly leverages her expertise in strategic planning and go-to-market strategy to drive the adoption of PayIt’s comprehensive suite of services, which includes property tax, court fees, utility payments, and DMV transactions. Her leadership is pivotal in aligning cross-functional teams and stakeholders to ensure that marketing initiatives resonate with the unique needs of government agencies and their constituents.
Under Kelly's guidance, PayIt has embarked on several key projects aimed at enhancing operational efficiency and customer satisfaction. By implementing data-driven marketing communications and reputation marketing strategies, she has successfully elevated PayIt’s brand presence in the govtech sector, positioning the company as a trusted partner for agencies seeking to modernize their payment systems. Her focus on competitive analysis and business development has not only strengthened PayIt’s market position but also fostered valuable partnerships that enhance service offerings.
Kelly’s versatility in navigating complex organizational landscapes allows her to build consensus and drive impactful results. With a keen understanding of the intersection between technology and public service, she is dedicated to ensuring that PayIt’s solutions not only meet the demands of modern governance but also contribute to a seamless and satisfying resident experience. Through her leadership, PayIt is not just facilitating payments; it is redefining the relationship between government and citizens in the digital age.
