As the Director of Marketing at Toews Asset Management, Kelly Bradley plays a pivotal role in shaping the firm’s strategic brand narrative and driving engagement across various channels. With a deep expertise in financial brand development, Kelly leverages corporate purpose to create compelling marketing strategies...
As the Director of Marketing at Toews Asset Management, Kelly Bradley plays a pivotal role in shaping the firm’s strategic brand narrative and driving engagement across various channels. With a deep expertise in financial brand development, Kelly leverages corporate purpose to create compelling marketing strategies that not only resonate with investors but also foster a sense of community and responsibility within the financial services sector. Her focus on helping investors build, manage, and preserve wealth across generations is reflected in key projects that emphasize educational content and thought leadership, positioning Toews as a trusted partner in wealth management.
Kelly’s leadership extends beyond traditional marketing; she is instrumental in aligning cross-functional teams to ensure cohesive messaging and product positioning that meets the evolving needs of clients. By spearheading initiatives that integrate customer experience with innovative digital marketing strategies, she enhances the firm’s outreach and engagement efforts. Her adept use of the Adobe Creative Suite and proficiency in marketing communications enable her to craft visually compelling and informative content that captures the essence of Toews’ mission.
An award-winning entrepreneur and marketing strategist, Kelly is committed to mentoring her team and fostering a culture of creativity and collaboration. Her ability to navigate the complexities of public relations and compliance ensures that all communications are not only effective but also adhere to industry standards. As a member of the senior leadership team, Kelly continues to drive growth and establish Toews Asset Management as a leader in the ETF space, all while acting as a force for good in the world of finance.
