As the Chief Strategic Officer and CEO of GREENCREST, Kelly Borth has been at the forefront of transforming the marketing landscape for emerging, small, and mid-market companies since founding the agency in 1990. With a visionary approach, Kelly pioneered the “fractional” Chief Marketing Officer model,...
As the Chief Strategic Officer and CEO of GREENCREST, Kelly Borth has been at the forefront of transforming the marketing landscape for emerging, small, and mid-market companies since founding the agency in 1990. With a visionary approach, Kelly pioneered the “fractional” Chief Marketing Officer model, allowing businesses to access high-level marketing expertise without the overhead of a full-time executive. Under her leadership, GREENCREST has evolved into a full-service integrated marketing agency, specializing in communications programs and marketing strategies that not only enhance brand awareness but also drive significant ROI and market penetration.
Kelly's extensive expertise spans various facets of marketing, including media relations, social media strategy, and integrated marketing campaigns. She has successfully led key projects that leverage creative development and direct marketing to elevate client brands in competitive landscapes. Her strategic insights have been instrumental in helping businesses navigate the complexities of B2B marketing, ensuring they establish a strong corporate identity and engage effectively with their target audiences.
In addition to her role at GREENCREST, Kelly is a sought-after speaker and thought leader in the marketing industry, frequently sharing her knowledge on the importance of aligning marketing strategies with business objectives. Her commitment to fostering innovation and collaboration within marketing teams has positioned GREENCREST as a trusted partner for companies looking to enhance their market presence and achieve sustainable growth. Through her leadership, Kelly continues to inspire a new generation of marketers to embrace strategic thinking and creativity in their endeavors.
