Keith Shields is a seasoned analytics leader with over 25 years of experience, currently serving as a Senior Consultant at Tech Mahindra. In this pivotal role, Keith is at the forefront of transforming analytics and data retention processes for Ford Credit, where he leverages his...
Keith Shields is a seasoned analytics leader with over 25 years of experience, currently serving as a Senior Consultant at Tech Mahindra. In this pivotal role, Keith is at the forefront of transforming analytics and data retention processes for Ford Credit, where he leverages his extensive expertise in predictive modeling and advanced analysis to drive strategic decision-making. His work focuses on modernizing the analytics landscape, ensuring that Ford Credit can harness data more effectively to enhance customer relationship management and optimize credit risk assessments.
Keith's proficiency in SAS and database marketing enables him to develop sophisticated forecasting models that not only predict consumer behavior but also inform pricing strategies and financial services offerings. His deep understanding of the consumer finance sector allows him to navigate complex challenges, providing actionable insights that lead to improved customer analysis and valuation. By implementing innovative analytics solutions, Keith is instrumental in helping Ford Credit streamline operations and enhance its competitive edge in the financial services industry.
Throughout his career, Keith has demonstrated a unique ability to bridge the gap between technical analytics and practical business applications. His commitment to excellence and his passion for data-driven decision-making make him a valuable asset to Tech Mahindra and its clients. As he continues to lead key projects that modernize analytics processes, Keith remains dedicated to fostering a culture of data literacy and strategic insight within the organizations he serves.
