Keith Papula serves as the General Manager at Legends, where he plays a pivotal role in overseeing the Food and Beverage Program at the renowned Alpine Valley Music Theatre. With a specialized focus on online retail buying and product assortment, Keith excels in a high-growth...
Keith Papula serves as the General Manager at Legends, where he plays a pivotal role in overseeing the Food and Beverage Program at the renowned Alpine Valley Music Theatre. With a specialized focus on online retail buying and product assortment, Keith excels in a high-growth environment by meticulously managing inventory, sales, margins, and comprehensive financial reporting. His expertise in forecasting and direct buying enables him to craft a product assortment that not only meets but anticipates customer demands, driving both customer satisfaction and profitability.
In his current role, Keith is deeply involved in production management, collaborating closely with factory partners across the globe to ensure that quality and efficiency are maintained throughout the supply chain. His analytical skills allow him to monitor category sales, identify emerging trends, and develop effective supply strategies that align with the organization’s growth objectives. By executing innovative strategies to unlock new revenue streams, Keith contributes significantly to the overall success of the business.
Keith's proficiency in sales analysis and merchandise planning empowers him to chart profits and sales across all categories, ensuring that the Food and Beverage Program remains competitive and profitable. His commitment to process improvement and culinary excellence further enhances the customer experience, making each event at Alpine Valley memorable. With a keen eye for launching new brands and managing open-to-buy strategies, Keith Papula continues to drive operational excellence and strategic growth at Legends, solidifying his reputation as a leader in the hospitality industry.