As the CEO of MBI - the Market Builder, Inc., Keith Lawson brings over 30 years of unparalleled expertise in direct mail and database marketing, positioning the company as a leader in effective communication solutions. Under his visionary leadership, MBI has established itself as a...
As the CEO of MBI - the Market Builder, Inc., Keith Lawson brings over 30 years of unparalleled expertise in direct mail and database marketing, positioning the company as a leader in effective communication solutions. Under his visionary leadership, MBI has established itself as a full-service, women-owned communication production and fulfillment center that adeptly combines print, electronic, and social media strategies. Keith's deep understanding of postal regulations and marketing tactics enables MBI to deliver tailored solutions that enhance customer retention and acquisition, ensuring that clients can communicate effectively and economically with their target audiences.
Keith's commitment to innovation is evident in several key projects that have propelled MBI to the forefront of the industry. By implementing advanced variable data printing techniques, MBI has transformed traditional marketing approaches into highly personalized campaigns that resonate with consumers on a deeper level. His strategic focus on online marketing and search engine marketing (SEM) has also allowed MBI to expand its digital footprint, driving significant growth in B2B marketing initiatives.
A respected figure in the marketing community, Keith has served as president of both the Arizona Direct Marketing Association and the Wisconsin Direct Marketing Association, earning numerous accolades, including the prestigious “Direct Marketer of the Year” award. His entrepreneurial spirit and dedication to excellence inspire his team to tackle challenges head-on, fostering a culture of innovation and collaboration. With Keith at the helm, MBI continues to thrive, delivering exceptional results that empower businesses to connect meaningfully with their customers.
