Keera Sira is a seasoned professional with an impressive 28-year tenure at Toni&Guy, where she has honed her expertise in hairdressing and salon management. Currently serving as a Director, Keera has not only led her own Toni&Guy salon but has also played a pivotal role...
Keera Sira is a seasoned professional with an impressive 28-year tenure at Toni&Guy, where she has honed her expertise in hairdressing and salon management. Currently serving as a Director, Keera has not only led her own Toni&Guy salon but has also played a pivotal role in shaping the brand's educational initiatives. Her early experience as an educator at the London Toni&Guy Academy allowed her to collaborate closely with industry icon Toni Mascolo, enriching her understanding of both technical skills and business strategy.
Under her leadership, Keera's salon achieved remarkable financial success, turning a profit in its inaugural year with just six staff members. This achievement was a testament to her astute business acumen and effective customer service management. By the second year, she doubled the profit, and during the peak years from 2008 to 2014, her team of 35—80% of whom were qualified Toni&Guy stylists—consistently delivered exceptional results.
In addition to her salon responsibilities, Keera has made significant contributions to the fashion industry, working on London Fashion Week shows for over a decade. Her expertise in event production and training and development has allowed her to mentor emerging talent within the industry, ensuring that the next generation of stylists is well-equipped to meet the evolving demands of the market. With a strong focus on customer retention and leveraging social media for brand engagement, Keera continues to drive innovation and excellence at Toni&Guy, solidifying her status as a leader in the hairdressing community.
