As the Area Sales Manager for the Wine Division at Republic National Distributing Company (RNDC), Kaye Wisniewski brings over 13 years of extensive experience and a passion for the wine and spirits industry to her role. Leading a dedicated team of five District Sales Managers,...
As the Area Sales Manager for the Wine Division at Republic National Distributing Company (RNDC), Kaye Wisniewski brings over 13 years of extensive experience and a passion for the wine and spirits industry to her role. Leading a dedicated team of five District Sales Managers, Kaye oversees off-premise wine sales across nearly 80% of the State of Michigan, strategically driving growth and enhancing brand visibility in a highly competitive market. Her leadership is characterized by a commitment to fostering strong partnerships with top retailers, enabling innovative initiatives that not only boost distribution but also elevate sales performance for some of the world's most renowned wine brands.
Kaye's expertise in business development and account management is pivotal in identifying emerging market trends and aligning them with the needs of both retailers and consumers. By leveraging her skills in direct sales and merchandising, she has successfully implemented targeted sales strategies that resonate with diverse customer bases. Kaye is also deeply invested in leadership development, mentoring her team to cultivate their skills and drive collective success. Her approach combines data-driven insights with a keen understanding of the wine and spirits landscape, ensuring that RNDC remains at the forefront of industry advancements.
Key projects under Kaye's direction include the rollout of promotional campaigns that highlight seasonal wines and exclusive offerings, which have significantly increased foot traffic and sales for partner retailers. Through her strategic vision and unwavering dedication, Kaye Wisniewski continues to make a lasting impact on the wine division at RNDC, positioning the company for sustained growth and success in the evolving marketplace.
