As the Director of Marketing at Axiom Foods, Kay Abadee brings over 30 years of extensive experience in the dynamic landscape of plant-based ingredients and packaged food and beverage products. Her journey began in the vibrant marketing hubs of San Diego and Los Angeles, where...
As the Director of Marketing at Axiom Foods, Kay Abadee brings over 30 years of extensive experience in the dynamic landscape of plant-based ingredients and packaged food and beverage products. Her journey began in the vibrant marketing hubs of San Diego and Los Angeles, where she honed her skills in public relations, advertising, and promotions before transitioning into a consultancy role that balanced her professional aspirations with her personal life as a mother and wife. Since 2008, Kay has dedicated herself to Axiom Foods, the world's largest manufacturer of brown rice-based protein, as well as other innovative plant-based ingredients like pea and sacha inchi protein.
In her current role, Kay is at the forefront of planning and executing comprehensive marketing strategies that encompass branding, digital marketing, advertising, public relations, and tradeshow marketing. Her expertise in integrated marketing allows her to create cohesive campaigns that resonate across multiple channels, enhancing brand awareness and driving consumer engagement. Kay's strategic approach to competitive analysis and pricing has been instrumental in positioning Axiom Foods as a leader in the food, beverage, nutraceutical, and personal care industries.
Key projects under her leadership include the launch of new dairy alternatives and sweeteners that cater to the growing demand for plant-based solutions. By leveraging her skills in retail and online advertising, Kay has successfully expanded Axiom's market reach, ensuring that their innovative products meet the evolving needs of health-conscious consumers. Her commitment to sustainability and quality in the plant-based sector not only aligns with industry trends but also reinforces Axiom Foods' reputation as a pioneer in the field.
