Kaushal Pilikuli is a seasoned growth marketer and product owner with over 14 years of experience in driving product management and development initiatives. Currently serving as the Head of Product for ShopCash.com at Wego.com, Kaushal is at the forefront of revolutionizing the cashback business in...
Kaushal Pilikuli is a seasoned growth marketer and product owner with over 14 years of experience in driving product management and development initiatives. Currently serving as the Head of Product for ShopCash.com at Wego.com, Kaushal is at the forefront of revolutionizing the cashback business in the MENA region. His role encompasses not only the strategic growth of the cashback platform but also spearheading customer loyalty efforts that are crucial for enhancing user engagement and retention. Reporting directly to the CEO of Wego Group, Kaushal leverages his extensive expertise in growth strategies and digital analytics to craft innovative solutions that resonate with users and drive business results.
Kaushal’s unique skill set includes a profound understanding of conversion optimization and web analytics, enabling him to identify key performance indicators that inform product strategies. His passion for developing and scaling digital products is evident in his hands-on approach to building products from the ground up, navigating the complexities of the 0-to-1 journey with agility and insight. By employing data-driven decision-making and a robust go-to-market strategy, he ensures that ShopCash not only meets but exceeds market expectations.
As a leader in start-up ventures, Kaushal thrives on the challenge of transforming ideas into actionable growth plans. His ability to analyze market trends and consumer behavior positions him as a pivotal figure in Wego's mission to enhance customer loyalty and deliver exceptional value through innovative cashback solutions. With a commitment to continuous improvement and a keen eye for emerging opportunities, Kaushal Pilikuli is shaping the future of digital marketing and product development in the competitive landscape of the MENA region.
