Katy Martinez currently serves as the Agency Services Director at Grey Group, where she leverages her extensive background in marketing to lead a dynamic team of approximately 35 professionals and external freelancers. Her role is pivotal in fostering a collaborative and innovative culture within the...
Katy Martinez currently serves as the Agency Services Director at Grey Group, where she leverages her extensive background in marketing to lead a dynamic team of approximately 35 professionals and external freelancers. Her role is pivotal in fostering a collaborative and innovative culture within the agency, as she partners closely with the Chief Creative Officer (CCO) to set clear goals and expectations that align with the agency's strategic vision. Katy's leadership style emphasizes empowerment and open communication, ensuring that each team member feels valued and motivated to contribute their best work.
In her position, Katy has spearheaded several key projects that have significantly enhanced client services and brand awareness for Grey Group's diverse portfolio of clients. Her strategic thinking and expertise in business-to-business (B2B) marketing have enabled her to develop tailored marketing communications that resonate with target audiences. Katy is particularly adept at utilizing tools like Qualtrics to gather customer insights, which inform campaign strategies and enhance the overall customer experience.
Katy's commitment to recognizing good performance and managing conflict constructively has cultivated an environment where creativity thrives. She is passionate about providing opportunities for growth and development, mentoring her team to reach their full potential while navigating the ever-evolving landscape of marketing. With a solid foundation in management and a keen eye for graphics and branding, Katy continues to drive impactful results at Grey Group, making her a valuable asset in the marketing industry.
