Katryn Davila serves as the Director of Marketing and Communications at the National Association of State Procurement Officials (NASPO), where she plays a pivotal role in shaping the organization’s narrative and enhancing its brand presence. Leading a dynamic team of seven professionals, including communications managers,...
Katryn Davila serves as the Director of Marketing and Communications at the National Association of State Procurement Officials (NASPO), where she plays a pivotal role in shaping the organization’s narrative and enhancing its brand presence. Leading a dynamic team of seven professionals, including communications managers, graphic designers, and marketing coordinators, Katryn is dedicated to crafting compelling stories that resonate with stakeholders across the public procurement landscape. Her expertise in storytelling and analytics allows her to develop targeted marketing and communications strategies that effectively promote NASPO and its initiatives, including NASPO ValuePoint, a cooperative purchasing program designed to streamline procurement processes for state governments.
In her current role, Katryn is instrumental in creating comprehensive marketing plans that not only adhere to brand compliance but also reflect the unique needs of various departments within NASPO. Her previous experience as a Senior Marketing Communications Manager with Microsoft’s Applications & Infrastructure team has equipped her with a robust skill set, including proficiency in tools like HTML, InDesign, and Microsoft Office, which she leverages to produce high-quality content and engaging campaigns. Additionally, her background as a Campaign Project Manager for the Microsoft Xbox team has honed her project management capabilities, enabling her to coordinate complex advertising initiatives with precision.
Katryn's commitment to excellence in communication is further demonstrated through her adeptness in grant writing and editing, ensuring that NASPO's messaging is not only clear but also impactful. As she continues to drive innovative marketing strategies, Katryn remains focused on fostering collaboration and enhancing the visibility of public procurement efforts nationwide, solidifying NASPO's position as a leader in the field.
