Katie Reppert is a seasoned communications and brand marketing strategist currently making significant strides at Stitch Fix as a Communications and Brand Consultant. With a diverse background that spans luxury fashion, mass retail, entrepreneurship, and tech, Katie brings a wealth of experience to her role,...
Katie Reppert is a seasoned communications and brand marketing strategist currently making significant strides at Stitch Fix as a Communications and Brand Consultant. With a diverse background that spans luxury fashion, mass retail, entrepreneurship, and tech, Katie brings a wealth of experience to her role, where she operates as an in-house leader on the marketing and communications team. Her primary focus is on growing brand awareness and evolving Stitch Fix's identity in a competitive marketplace.
One of Katie's notable achievements includes the creation of a robust executive thought-leadership platform for Stitch Fix's founder, Katrina Lake. This initiative not only enhanced the brand's visibility but also positioned Katrina as a key voice in the fashion and tech industries. Recently, Katie has spearheaded the cross-functional marketing strategy and execution for Stitch Fix's annual Style event, a crucial moment for the brand that showcases its innovative approach to personalized fashion. Her ability to integrate go-to-market strategies with brand development has been instrumental in driving engagement and fostering strategic partnerships.
Katie's expertise extends to crisis communications, where she adeptly navigates challenges to maintain brand integrity. Her skills in field communications and press releases ensure that Stitch Fix's messaging resonates with its audience while reinforcing the brand's core values. With a keen understanding of luxury brand marketing and a commitment to team leadership, Katie Reppert continues to elevate Stitch Fix's brand narrative, making her an invaluable asset to the company and the industry at large.
