As the Director of Marketing at LeadSquared, Katie Pegot plays a pivotal role in leveraging CRM technology to enhance marketing initiatives, particularly within the education sector. With a keen focus on demand generation strategies, Katie has successfully streamlined the lead qualification and distribution process, ensuring...
As the Director of Marketing at LeadSquared, Katie Pegot plays a pivotal role in leveraging CRM technology to enhance marketing initiatives, particularly within the education sector. With a keen focus on demand generation strategies, Katie has successfully streamlined the lead qualification and distribution process, ensuring that sales teams are equipped with the right tools and resources to drive conversions. One of her standout achievements includes leading a comprehensive brand refresh for the US Education Market, which significantly increased brand visibility and market penetration. This initiative not only strengthened LeadSquared's position in a competitive landscape but also resonated with educational institutions seeking innovative CRM solutions.
Katie's strategic oversight extends to managing a full conference calendar and event strategy for the North American education vertical. By enhancing client engagement and fostering industry presence, she has positioned LeadSquared as a thought leader in the education technology space. Additionally, her development of a robust sales enablement program has defined business operations that lead to improved productivity and efficiency across teams. With expertise in campaign analytics, product management, and new business development, Katie excels in creating data-driven marketing strategies that align with organizational goals. Her collaborative approach and strong management skills ensure that her team thrives in a dynamic environment, ultimately contributing to LeadSquared's growth and success in the CRM landscape.
