Katie Palliser serves as the Senior Manager of Global Integrated Campaigns at Tableau, a Salesforce company, where she leverages her extensive expertise in developing impactful marketing programs and client engagements. In her current role, Katie is instrumental in driving full-funnel marketing campaigns that span multiple...
Katie Palliser serves as the Senior Manager of Global Integrated Campaigns at Tableau, a Salesforce company, where she leverages her extensive expertise in developing impactful marketing programs and client engagements. In her current role, Katie is instrumental in driving full-funnel marketing campaigns that span multiple channels, including owned, earned, shared, and paid media. Her ability to lead cross-functional teams ensures the seamless execution of tactics that resonate with diverse audiences, ultimately enhancing brand awareness and shifting market perceptions.
One of Katie’s key projects involves designing and personalizing anchor and supporting content that not only captivates potential customers but also nurtures existing relationships. By creating tailored assets for social media and sales enablement, she empowers teams to effectively communicate Tableau's value proposition. Her proficiency in marketing analytics and reporting platforms, such as Tableau itself, allows her to derive actionable insights that inform strategy and optimize campaign performance.
Recognized for her collaborative approach, Katie excels in aligning disparate motivations within her teams to achieve common objectives. Her skills in online marketing, corporate branding, and content strategy enable her to craft compelling narratives that drive engagement and revenue growth. With a keen eye for corporate positioning and advertising, Katie is dedicated to enhancing Tableau’s market share while fostering an inclusive environment that encourages innovation and creativity. As she continues to navigate the dynamic landscape of integrated marketing, Katie remains committed to delivering results that not only meet but exceed organizational goals.
