Katie McIntosh Madden serves as a Senior Merchant for Appliances at Lowe's Companies, Inc., where she plays a pivotal role in shaping the strategic direction of the Refrigeration and Freezer business. As the #1 retailer for Appliances in the U.S. market, Lowe's relies on Katie's...
Katie McIntosh Madden serves as a Senior Merchant for Appliances at Lowe's Companies, Inc., where she plays a pivotal role in shaping the strategic direction of the Refrigeration and Freezer business. As the #1 retailer for Appliances in the U.S. market, Lowe's relies on Katie's extensive expertise in omni-channel customer experiences to enhance traffic and foster customer loyalty. Her leadership is characterized by a hands-on approach, where she not only drives market share gains in challenging, deflationary environments but also cultivates a high-performing team through effective coaching and motivation.
Katie's strategic initiatives are designed to align with Lowe's overarching goals, leveraging her skills in product development, P&L management, and project management to optimize merchandising strategies. She collaborates closely with internal support functions and vendor partners to ensure seamless execution of plans that resonate with consumers and elevate the brand's presence in the competitive appliance landscape. Her adeptness at managing budgets and developing impactful planograms has proven instrumental in maximizing product visibility and sales performance.
In her current role, Katie is focused on innovative product management strategies that not only meet current market demands but also anticipate future trends. By harnessing data-driven insights and fostering collaborative partnerships, she is committed to driving sustainable growth and enhancing the overall customer experience at Lowe's. Her unwavering dedication to excellence and strategic foresight positions her as a key player in the company's ongoing success in the appliance sector.
